My name is Stefan Wobben and I am one of the co-founders of Concept7. I assist companies in developing new business concepts. I try to do this creatively with the focus on people; sometimes also known as Design Thinking. Thinking outside the box (I used to colour in pictures like this as a child), without building castles in the air. And in the process solving concrete client problems.
I also help our clients improve their current websites. Often this is about giving practical tips, a good one is "change the word free to without obligation and you can expect 10% increase in conversion".
Observing, hearing, seeing, listening and being amazed; all are significant elements to be successful in this line of work. This can be boiled down to me trying to record the struggle which a customer often goes through with a product or service – often using eye track – and working from there to deliver solutions on how to remove obstacles. Nothing gives me more pleasure than creating something beautiful that also works. Less is more.
I also regularly take care of presentations, training and run workshops on user friendliness, user experience and everything connected to these. I do this for, among others, Marketingfacts and Lectric.
My free time can be summed up in three words: sea, foreign countries and reading. Sea, because I like wreck diving in the North Sea or any other beautiful location. Foreign countries because I like to travel and visit as many friends as I can abroad. Reading because I’ve always been an eager learner and gorge myself on the Harvard Business Reviews and most of Amazon.com’s recommendations.
If you would like to follow me, then check Twitter, del.icio.us, Flickr, Slideshare or add me at Linkedin.
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