A large cross-cultural eyetracking study was performed to investigate if there are differences between consumers from Colombia, France, Germany, The Netherlands, South Africa and The United Kingdom and their information needs when choosing a hotel on a hotel booking website.
Persuasion is an attempt to change attitudes or behaviors or both (without using coercion or deception). Paul goes in holiday to Ireland and uses the web to arrange his trip. He fill ins forms of Ryanair and KPN. Are these forms persuasive or deceptive?
Website designers need to get key messages accros to their audience and entice users to explore a site. Research suggests there are five strategies that designers can apply to direct user attention.
Co-owner of Concept7 and authoer of Usabilityweb (Dutch).
Defining usability in a single metric would make it more accessible to managers. Is it possible though?
How to describe usability problems so that the reporting to the various stakeholders might be done in a more effective and efficient fashion.
Which usability methods do practitioners use and how do they use them.
Designers are faced with the dilemma of whether to break new grounds and be innovate or stick to what is conventional regarding their designs.
It is evident from this study that while Facebook fails in traditional usability evaluation terms it excels in providing many positive user experiences for its vast community of members.
As a person responsible for usability testing, you have the opportunity to become a change agent in your organization or in the organization you are conducting the test for.
Isnʼt running a business all about profit? A website should match this goal. This article explains why investment in usability is a good investment
Recent comments
- La Tweetweek #5 | E-Commerce World on
A cross-cultural eye tracking study
[...] @weXperience Gratuit ! Une étude sur les différences de perception des sites en fonction des pays. ... olivvv on A cross-cultural eye tracking study
It could also be argued that Hofstede classification is a cliche'ed vision. Maybe, just maybe, those categories are not very ...Rob Stevens of Think Eye Tracking on Persuasion or Deception
I agree with your idea for a standard to be set and a regulator to enforce the standard. I did ...Jeff Sauro on The Single Usability Metric
Hi, interesting post. You should also take a look at: Sauro, J. & Lewis J.R. (2009) "Correlations among Prototypical Usability ...- Weekend Gazette – Link Collection for January 23 at STC AccessAbility SIG on Persuasion or Deception
[...] with forms is rather scary. Read Persuasion or Deception and decide whether those forms were intentionally designed to deceive. ...
- La Tweetweek #5 | E-Commerce World on
A cross-cultural eye tracking study