A large cross-cultural eyetracking study was performed to investigate if there are differences between consumers from Colombia, France, Germany, The Netherlands, South Africa and The United Kingdom and their information needs when choosing a hotel on a hotel booking website.
Persuasion is an attempt to change attitudes or behaviors or both (without using coercion or deception). Paul goes in holiday to Ireland and uses the web to arrange his trip. He fill ins forms of Ryanair and KPN. Are these forms persuasive or deceptive?
Website designers need to get key messages accros to their audience and entice users to explore a site. Research suggests there are five strategies that designers can apply to direct user attention.
Defining usability in a single metric would make it more accessible to managers. Is it possible though?
How to describe usability problems so that the reporting to the various stakeholders might be done in a more effective and efficient fashion.
Which usability methods do practitioners use and how do they use them.
Designers are faced with the dilemma of whether to break new grounds and be innovate or stick to what is conventional regarding their designs.
It is evident from this study that while Facebook fails in traditional usability evaluation terms it excels in providing many positive user experiences for its vast community of members.
As a person responsible for usability testing, you have the opportunity to become a change agent in your organization or in the organization you are conducting the test for.
Isnʼt running a business all about proﬁt? A website should match this goal. This article explains why investment in usability is a good investment